An Ambitious Goal
Our goal is to run radio and TV ads that target African American voters in nine swing states, which we’ve prioritized into 3 tiers:
- Tier 1 - Ohio, North Carolina
- Tier 2 - Pennsylvania, Michigan, Florida
- Tier 3 - Wisconsin, Missouri, Indiana, Virginia
Right now we have $1,009,600 cash on hand, so Tier 1 is completely funded and two-thirds of Tier 2 is funded. If we can raise the additional funding needed to complete Tier 2, we’ll move on to Tier 3.
We have reserved 6 weeks of air-time for Tier 1 and 2, and have paid for two weeks. This allowed us to get extra time to raise the remaining funds. The new deadline to pay the balance of airtime for placing the ads is September 27, so it’s going to be tough to raise enough for all four states in Tier 3, but we’ll do what we can with the money we have.