An Ambitious Goal
Our goal is to run radio and TV ads that target African American voters in nine swing states, which we’ve prioritized into 3 tiers:
- Tier 1 - Ohio, North Carolina
- Tier 2 - Pennsylvania, Michigan, Florida
- Tier 3 - Wisconsin, Missouri, Indiana, Virginia
Right now we have $710,000 cash on hand, so Tier 1 is completely funded and we are moving on to Tier 2. If we can raise the additional funding needed to complete Tier 2, we’ll move on to Tier 3. However, our deadline to place the ads is September 19, so it’s going to be tough to raise enough for all four states in Tier 3. In fact, we would love to run ads to Hispanics in those states also, but unless a miracle happens, that’s just out of reach.